InstructorDavid Goldwich
TypeOnsite Course
DateApr 7, 2016 - Apr 7, 2016
Time9:00AM to 5:00PM
PlaceMandarin Orchard Hotel, 333 Orchard Road Singapore 238867
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For Booking of Courses

Please transfer the course fee to:

Bank Standard Chartered Bank
Account Type Current Account
Account Number 01-0-515163-7
Swift Code SCBLSG 22XXX

Workshop Synopsis:

Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead prospects to think about your proposal, delay action, and look for reasons not to take action. Stories push their emotional hot buttons and lead to action. Stories move people.


This workshop is designed for those who persuade in business. Leaders, sales professionals, and business development people have special needs for stories that can build credibility and trust, introduce their company and product, and create a picture of how their solution can change their prospect’s life.

Participants will also have a chance to develop and tell their own stories so they can begin moving people immediately.


Who should attend:

Managers, department heads, sales and marketing professionals, business development managers, financial advisors, insurance agents, property agents, consultants, lawyers, educators, IT and technical professionals, government officials, public relations and corporate communications officers, and anyone who has to sell tangibles or intangibles, internally or externally.


Workshop Outline:

  • What is a story?
  • Elements of a story
  • Types of stories
  • The purposes stories serve in business
  • Story templates

– Personal and corporate branding
– Communicating personal and organizational values
– Coaching and mentoring
– Sharing your vision and driving change

  • Examples of stories in action
  • Connecting with passion and authenticity
  • Bringing stories to life
  • Crafting and telling your own stories


Workshop Objectives:

  • Become aware of the many purposes stories serve in business
  • Learn the elements of a story
  • Become familiar with several story templates
  • Learn high-impact techniques to bring your stories to life
  • Use stories to

– position yourself the way you want to be perceived
– make yourself more likeable
– build credibility and rapport
– disarm skeptics
– overcome the “Silent Objection” and build trust
– introduce your company and your product, service, or solution
– promote your brand
– communicate key values
– create a compelling picture of how your solution can change your prospect’s life
– move your prospects to action



  • Presentation and discussion
  • Interactive sessions
  • Group activities
  • Story presentations and critiques
  • Videos



Buffet lunch, tea breaks, workbook, full-color laminated reference guide, and certificate.



Thank you for the great [storytelling] session you ran today for IFF. The feedback I received this afternoon and evening has really been impressive. You managed to connect well with so many cultures and variety of functions within the business – not an easy task! Thanks again.

Karen Stanton, Director Greater Asia

The [storytelling workshop] is a strong reinforcement that to be an effective presenter you must connect and build resonance with your community. David’s style in delivering the learning points is integrative and holistic. I would recommend others to this workshop if they have a strong desire to be an influential change agent.

Christine Sim, Managing Director


Engaging, refreshing, definitely a way to give ‘life’ to a lecture, a talk, or just presenting oneself to the audience. A powerful course!

Ong Hui Chin, Joint Training Centre

David is a great speaker. This was a learning session integrated with fun and experiences. A stress buster session. Thank you!

Ajesh Muralidharan, Senior Finance Controller


An interesting way to learn about sharing or communicating info via stories.

Muliana Yan, Finance Manager

It has been very enriching and stimulating, stretching my mind to apply the basics of communication and storytelling

Wong Wei Wei, Manager, IDA


Here’s a big takeout from the training with the Persuasion Doctor, David Goldwich: the use of story-telling to drive across your message. “Yeah, I know that already,” I thought. But something I always ignored! I had to get to this event to discover the real meaning of how stories can make an impact in what I do. I have realized how much I do this with my daughter to come out with lessons in life. How could I miss applying this in my speeches and presentations? I did not realize how blind I could be! I challenge myself to use story-telling in the next speech as well as in a conversation with a new friend.

Rob Leonardo, Market Research Professional